Secret Success

Occasionally, a business is built on the sly, under cover of secrecy and then bought into the open when investors are sought. Investers aviod these businesses. Investors want to know who owns and who operates businesses they are investing in. They want details. They don't want secrecy. They want to know that if a business is being started it's viable. They want to know what's going on behind the scenes.

Market research requires letting the cat out of the bag, so to speak, and giving people an open idea of what your business is all about. It's a process of letting folks know that you are going to be starting a business soon, and you'll want them to come do business with you.

I've run into a few over the years that were 'secret businesses' but the investors never got paid. Business didn't develop, and ultimately the business went under, because there was no marketing plan in place.

Doing business in secret doesn't work. There is no such thing as a Secret Success. Your success will be made out there in the public eye where your marketing can be seen and recognized.